APG Leads — Meta Ads Performance Report

Campaign: APG Leads  |  Ad Set: AUS  |  Mar 3 – Apr 2, 2026 (30 days)  |  Currency: AUD  |  Conversion metric: Website Completed Registration

Total Spend
$3,601
~$120/day average
Impressions
79,896
Reach: 26,840 unique people
Link Clicks
880
748 landing page views (85% rate)
Completed Registrations
32
Only 6 of 20 ads converting
Cost per Registration
$112.54
Range: $28.45 – $343.14
CTR
2.60%
CPC: $1.73 average
CPM
$45.08
Cost per 1,000 impressions
LPV → Registration Rate
4.3%
32 registrations from 748 LPVs
Conversion Funnel
79,896
Impressions
2.6%
CTR
2,079
All Clicks
42%
link
880
Link Clicks
85%
load
748
Landing Page Views
4.3%
conv
32
Registrations

The biggest drop-off is at the landing page → registration step (4.3%). The ad creative is doing its job getting clicks — the landing page conversion rate is the bottleneck.

Ad Creative Performance — Ranked by Cost per Registration

Only 6 of 20 ads generated at least 1 completed registration. The other 14 ads spent $655.63 with zero conversions.

Rank Ad Name Spend Impressions Clicks CTR CPC Link Clicks LPV Regs Cost/Reg LPV→Reg % Verdict Spend Share
1 AI $170.70 2,942 69 2.35% $2.47 43 26 6 $28.45 23.1% BEST — SCALE UP
2 Graveyard - $200k $338.88 8,768 240 2.74% $1.41 83 74 4 $84.72 5.4% SOLID CLICKS
3 Golden Bucket $94.10 2,188 46 2.10% $2.05 22 18 1 $94.10 5.6% LOW VOLUME
4 Graveyard $1,616.09 44,939 1,266 2.82% $1.28 468 406 17 $95.06 4.2% TOP VOLUME
5 Mark Cuban $382.86 6,949 186 2.68% $2.06 124 111 3 $127.62 2.7% CUT / REWORK
6 Talking Head 3 $343.14 4,727 88 1.86% $3.90 38 32 1 $343.14 3.1% WORST CPR — PAUSE
Ads with Zero Registrations 14 ads — $655.63 spent with 0 conversions
Ad Name Spend Impressions Clicks CTR CPC Link Clicks LPV Video Views Status
Frankenstein $134.35 2,779 54 1.94% $2.49 23 23 13 $134 burned, 23 LPVs, 0 regs
VSL $111.11 1,220 34 2.79% $3.27 18 18 253 $111 burned, decent CTR but 0 regs
Talking Head 1 $106.51 1,217 23 1.89% $4.63 9 9 327 $107 burned, only 9 LPVs
Podcast Format 2 $79.92 999 20 2.00% $4.00 10 10 361 $80 spent, 0 regs — pause
Podcast Format 3 $36.97 399 5 1.25% $7.39 1 1 124 Poor CTR + 0 regs
Talking Head 3 - $200k $30.01 448 13 2.90% $2.31 5 5 97 Small sample — monitor
200 clients $29.06 345 11 3.19% $2.64 5 5 0 Best CTR but 0 regs — small sample
Mark Cuban 2 $28.70 444 8 1.80% $3.59 5 5 219 Mark Cuban angle failing
Talking Head 2 $22.83 292 2 0.68% $11.41 0 0 56 Worst CTR in account — kill
Brain $22.63 418 5 1.20% $4.53 1 1 1 Low engagement
7 tabs $21.87 301 5 1.66% $4.37 2 2 1 Low engagement
Podcast Format 1 $19.32 335 3 0.90% $6.44 2 2 90 Poor CTR
We run company $8.44 131 1 0.76% $8.44 0 0 0 Too small to judge
One system $3.91 55 0 0.00% — 0 0 0 Too small to judge
Daily Registration Trend
Date Registrations Spend Regs Cost/Reg
Mar 3
2
$100.832$50.41
Mar 4
$100.940—
Mar 5
2
$90.262$45.13
Mar 6
1
$100.771$100.77
Mar 7
1
$89.151$89.15
Mar 8
$104.470—
Mar 9
1
$96.191$96.19
Mar 10
1
$104.041$104.04
Mar 11
$107.520—
Mar 12
1
$113.401$113.40
Mar 13
$93.910—
Mar 14
$78.530—
Mar 15
1
$165.711$165.71
Mar 16
$126.970—
Mar 17
1
$142.321$142.32
Mar 18
1
$120.371$120.37
Mar 19
1
$122.511$122.51
Mar 20
$133.740—
Mar 21
1
$96.691$96.69
Mar 22
$156.330—
Mar 23
1
$138.041$138.04
Mar 24
1
$139.111$139.11
Mar 25
$124.480—
Mar 26
2
$123.882$61.94
Mar 27
4
$110.204$27.55
Mar 28
$117.520—
Mar 29
3
$161.313$53.77
Mar 30
4
$138.924$34.73
Mar 31
2
$135.872$67.94
Apr 1
1
$125.591$125.59
Apr 2
$41.830—
Key Takeaways
Clear Winner:
AI — $28.45/registration, by far the lowest cost. It also has the best landing page conversion rate at 23.1% (6 regs from 26 LPVs). This ad is getting the right people to the page AND converting them. Only getting $170 of budget — deserves significantly more.
Volume Leader:
Graveyard — 17 of 32 total registrations (53%) on $1,616 spend (45% of budget). At $95.06/reg it's not cheap, but it's doing the heavy lifting. The Graveyard - $200k variant is slightly better at $84.72/reg with a higher LPV→Reg rate (5.4% vs 4.2%).
Biggest Problems:
Talking Head 3 — $343.14 spent for just 1 registration ($343/reg). Getting decent clicks but almost nobody converts on the landing page. Pause immediately.
Mark Cuban — $382.86 for 3 registrations ($127.62/reg). Gets the most link clicks of any non-Graveyard ad (124) but only 2.7% convert on the landing page. The creative attracts clickers, not buyers.
14 zero-registration ads have burned $655.63 combined. That's 18% of total spend producing nothing.
The Real Bottleneck:
Your funnel shows 748 people hit the landing page but only 32 completed registration — a 4.3% conversion rate. The exception is the AI ad at 23.1%, suggesting the problem isn't just the landing page — it's that most ads are sending the wrong audience to the page. The AI ad's audience-creative match is clearly superior.
Positive Trend:
The last week of March (27th–31st) showed a noticeable uptick: 13 registrations in 5 days vs. 19 in the prior 24 days. Best days were Mar 27 ($27.55/reg) and Mar 30 ($34.73/reg). Worth investigating what changed — could be creative rotation, audience learning, or day-of-week patterns.
Recommendations:
1. Scale AI immediately — it's 4x more efficient than the next best ad. Give it 2-3x its current budget.
2. Pause Talking Head 3, Mark Cuban, and the worst zero-reg ads (Frankenstein, VSL, Talking Head 1, Podcasts, Brain, 7 tabs, Talking Head 2). That frees up ~$1,000/month.
3. Investigate the landing page — 4.3% conversion is low for a lead gen page. The AI ad proves 23% is possible with the right traffic. Consider A/B testing the page or creating ad-specific landing pages.
4. Test new creatives modeled on why the AI ad works — what angle/hook is it using that converts so much better?
Data pulled from Meta Marketing API (read-only) on Apr 2, 2026  |  Account: act_549147984813540  |  Campaign: APG Leads  |  Conversion: complete_registration (website)